It’s PRIDE month, and if you’re a Patreon member, I did a Brainstorming Session to come up with content ideas for it!
One of the ideas I came up with was to create a list of places to shop that actually benefits members of the LGBTQ+ community.
A few years ago, I found out that many companies simply profit off PRIDE by creating rainbow items or merchandise, but the money doesn’t go toward the cause, and sometimes, these aren’t even inclusive businesses.
So, if you’re someone who supports the LGBTQ+ community, it’s important to put your dollars toward a shop that’s actually supporting it, too!
I’ve put together a list of shops that are either owned by a member of the LGBTQ+ community or brands that are supporting charities that help the community.
Please note that this list is not exhaustive; it’s really just the ones I want to shop from 🙂 So, know that there are others out there if you’re looking for something specific, you’ll probably be able to find it.
Junebug and Darlin | LGBTQ+ Owned Shop
Need a new cross stitch pattern? Junebug and Darlin has the ones to make an inclusive statement! From “Feminist” to “Big Dyke Energy” — there’s something for everyone 🙂
Loverboy | Supporting the National Queer Asian Pacific Islander Alliance
My favorite spritz company — Loverboy — is doing good things and they’re donating 50% of the profits from their PRIDE merch to the National Queer Asian Pacific Islander Alliance. There’s sweatshirts, tanks, sunnies, and a hat — so grab a piece of rainbow merch and a pack of the Mango Peach spritz and get your summer on!
Bloom & Plume Coffee | LGBTQ+ Owned Shop
If you’re in Los Angeles, stop by this cute shop — the drinks and eats look delish! If you’re an out-of-towner, grab some merch!
Morphe | Supporting The Trevor Project
Morphe — a cosmetic company — has released their “Live With Love” collection that includes a palette, a brush set, and a hand mirror. The items are sold separately or as a bundle, and 100% of the proceeds from this collection will benefit The Trevor Project.
Personally, I love the brush set! Morphe brushes are high value and they blend makeup flawlessly. The colors in the palette also have cool names such as “unity,” “listen,” and “take action.”
Fluide | Inclusive Makeup Brand
Fluide creates makeup for everyone, no questions asked! Not only does Fluide have some unique products, such as the biodegradable glitter, but they also released a PRIDE collection!
Purchasing from the PRIDE collection means Fluide will donate 10% of sales to mutual aid platform For Our Sibs.
Kate Spade | Supporting The Trevor Project
Kate Spade has a collection of colorful items that, when purchased, will support The Trevor Project. Kate Spade is donating 20% of net profits (up to $150,000) from the sale of the collection to support the mental wellbeing of LGBTQ+ youth.
They’ve got some bracelets, sweatshirts, masks, bags, and shoes to support the cause. I’m loving the cosmetic case and the camera bag!
Boy Smells | LGBTQ+ Owned Brand
Funny brand name… seriously good looking packaging, and some of my favorite drag queens are modeling right on the website!
Boy Smells manufactures candles, perfume, and undies. The candles look so high-end and the smells sound amazing. They do have a limited edition line of PRIDE candles, with the proceeds going toward The Trevor Project. The undies look cute, too — they have products for everyone!
Brew Dr. Kombucha | Supporting the Trevor Project
Brew Dr. Kombucha has released a special “Love” brew in rainbow cans and bottles and purchasing these specific items supports The Trevor Project.
I actually got myself a 4-pack of the cans and they are delish! The Love brew has flavors of rose, lavender, and chamomile, and I was a little worried it would be too sweet… it’s perfect! Their is a store locator on their website so you can easily find some to try.
MAC | Supporting Equal Rights
MAC cosmetics has supported equal rights for decades, not only through their inclusive makeup lines, but also through their VIVA GLAM program. 100% of the selling price of VIVA GLAM Lipstick is donated to the MAC VIVA GLAM Fund supporting healthy futures and equal rights for all.
Since 1994, MAC VIVA GLAM has raised more than $500,000,000 around the world! So go get you some VIVA GLAM Lipstick!!
Wild Fancy Design | LGBTQ+ Owned Shop
This Etsy shop makes jewelry for all genders, and wow is it sassy! If you want to make a statement with your accessories or just have a little fun, this might be the shop for you.
Abercrombie & Fitch | Supporting The Trevor Project
Last year, I purchased some items (a tie-dye bodysuit and matching socks) from Abercrombie’s Pride Collection, which sent money to The Trevor Project. I noticed that, in purchases I made later in the year, you could round up your total for a donation as well!
Abercrombie has donated more than $2 million to The Trevor Project and they’re back with a collab this year — the fleece tie dye shorts look so cozy!
Native | Supporting the LGBTQ+ Community
Native — known for their aluminum-free deodorant — is encouraging customers to donate to an LGBTQ+ organization of their choice. In return, you’ll get a 20% off coupon for anything at Native!
I love this idea! I haven’t tried Native, but they have all kinds of deodorant scents, and they sell sunscreen, body wash, and soap.
Pride Lips | LGBTQ+ Owned Shop
There’s a slew of layered lip gloss in this shop — all kinds of colors! But there’s also a variety of soap, body scrub, and even some earrings.
Nordstrom, BP | Supporting Trans Lifeline
Nordstrom’s clothing brand, BP, has created some items under a “Be Proud” label that support the LGBTQ+ community. 10% of sales supports Trans Lifeline’s peer support and crisis hotline, run by and for transgender people.
There’s unisex items of all sorts — personally, I’m eyeing some lace drawstring pants 🙂
Black Queer Magic | LGBTQ+ Owned Shop
Black Queer Magic offers handmade jewelry and related workshops to aid in the reclamation of Black LGBTQ bodies. The jewelry on this site looks awesome! It looks like much of it is sold out at the time of this writing, but the shop will soon be accepting custom orders.
Williams Sonoma | Supporting The Trevor Project
Williams Sonoma is donating to The Trevor Project when you purchase one of their rainbow coffee mugs or candles. You can also add on a donation directly to The Trevor Project when you purchase anything else.
Holly MacDraws | LGBTQ+ Owned Shop
This shop is currently closed (at the time of this writing) but I wanted to make note of it because it looks so cute! Holly makes illustrated greeting cards that are not only inclusive, but also are hilarious, especially if you’re into pop culture.
Little Words Project | Supporting Campus Pride
I am always a fan of Little Words Project — I have a stack of their inspiring beaded bracelets — but I wanted to note their pride collaboration that supports Campus Pride. A portion of the net profits from the sale of this collection will help fund scholarships for students to attend Camp Pride —a one-of-a kind program by Campus Pride that helps students build social justice and leadership skills for safer and more inclusive college campuses.
And, I wanted to note one more company for you to check out: Kiehl’s! In year’s prior, they’ve donated money from sales (from their entire website) to organizations that support the LGBTQ+ community. At the time of this writing, their site says to check back June 10, which is in less than 24 hours, so let’s all see what they’ll do this year!
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