UT: Intermediate Blogging!

Okay, how many people called in “sick” today?? I put in a FULL workday yesterday, so I’m not going to lie, I let myself sleep in a little this morning before hopping to it.

But, I wanted to tell you more about my upcoming class at the University of Texas at Austin: Intermediate Blogging!

I teach “Blogging for Beginners” there as well, and that class has been very popular (and I am very grateful). Because of its popularity though, I realized that all of my students who’d completed the beginner’s course, may have left, worked on their blogs, and realized they wanted/needed more.

So, I created “Intermediate Blogging” and before I go any further, here is the course description:

Are you ready to take your blog to the next level? Are you curious about SEO and email marketing? Perhaps your social media game could use a little help? In this class, you’ll learn how to succeed in search engines, by way of SEO and paid search, and how to use keyword research to create a strategic content calendar. Learn how to use email marketing to your advantage, and best practices for popular social media channels. Boost your blog traffic and engagement with Intermediate Blogging.

Here’s an insider’s hint — it’s really not about the blog, but instead it’s more about promoting the blog in the following ways:

  • SEO (including keyword research, data-driven content calendars)
  • Paid Search (PPC ads)
  • Email Marketing (the benefits, how-to)
  • Social Media (best practices)

My next class starts February 12 at 6pm and you can register here. Can’t make it? We can set up and 1:1 class or a group lesson, no matter where you live. Message me!

I only have a few things on my to-do list today, so I’m going to take some time to read and do a few chores around the apartment — it’s a much-needed (short) break after working so hard last week!

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