Are we… (gulp)… ‘Millennials’?
Man, Millennials get ssuuuuch a bad rap, but really, why? Several month’s ago, I started listening to the podcast “Millennial“, and I found myself really being able to relate to the concepts being talked about. Although I’ve never identified myself as a Millennial, I started to wonder, wait… am I one?
Oddly enough, there’s no exact date range to classify as a Millennial or not – many research groups and news outlets have different dates. The term “Millennial” was coined in 1987 by authors William Strauss and Neil Howe.
The term didn’t quiet stick, and this generation was often referred to as Gen X, Gen Y, or the Echo Generation, or even the Me Generation, or the Peter Pan Generation. “Millennials” has become a more popular term for this group of people as of late.
Generally speaking, a Millennial is someone born in the early 80s – the mid-90s. Technically, I fall into that category, as I was born in 85. Instead of age, Millennials have been categorized by their traits, their work habits, their political views, and the way they consume… well, everything.
On the negative side, Millennials are said to be lazy, narcissistic, and job-hoppers. On the other hand, they have been described as open, liberal, fans of equal rights for minorities and LGBT, self-expressive, and upbeat.
While Millennials have been pegged as job-hoppers and made fun of for their desires to find purpose in their work and make a positive impact, research shows that Generation X and Baby Boomers want that, too! Millennials still have goals to master work-life balance, become senior leaders, and become experts in their field.
Politically, Millennials are the biggest group of independent voters than any other generation. Typically, they support bigger government, they are split on abortion, but very passionate about allowing immigrants into the United States.
In general, Millennials are known as trendsetters and influencers, so business want to know exactly what they want so they can create just THAT. The one thing that’s really got marketing experts a buzz is that Millennials see right through advertising. They are more likely to buy a car than a house, they read extensive reviews before making a purchase, and they value authentic companies.
So, are you a Millennial? I took this Buzzfeed quiz and it says I’m 80% Millennial – because I will probably never own a house, never have a family of my own, the internet is essential to my daily life, and I before recorded TV binges over live television. Cheers!
On the Pew Research quiz, I got a 78 – how’s that for consistency? Consider how often you watch TV, use social media, your political views, how you were raised, what you’re looking for in a career, and how you view different societies of the world. I’d love to know if you consider yourself to be a Millennial.
I’m honestly not really into labels, but if you want to call me a Millennial, sure, go ahead. I certainly hold many of the traits and characteristics of a Millennial. Now that I’ve done a little bit of research, I don’t think it’s a bad thing.
Posted on January 31, 2017, in Light Pulp and tagged advertising, blog, blogger, consumerism, gen x, gen y, generation, Holly A. Phillips, life, millennial, millennials, podcast, Politics, purpose, relationship, The Bitter Lemon, workplace. Bookmark the permalink. Leave a comment.