12 Social Media Marketing Tools for Bloggers

Social media has become, what I like to call, a “necessary evil.” Remember when Facebook only let you sign up if you had a .edu email address? Hmm… those were the days 🙂 

Now, social media is something bloggers and brands feel obligated to do, and it’s totally understandable to feel that way. But, before I dive into some tools that can help you grow on social media, I think it’s important to say that you do not HAVE to do it. 

Go back to your blog’s mission and purpose. Did you start your blog as a place for a personal journal? If so, then you might not need to put in the work for thousands of followers on social media. If you’re trying to build a brand and make money, then social media becomes a little more of a need. 

But, you also don’t have to use EVERY channel. Find out where your audience is. For me, a majority of my audience is on Pinterest, so I focus my energy there instead of on the other channels. It’s all about your mission! 

Okay, so now we can jump into the tools — they’re all listed on Patreon! Patreon is where I put all of my exclusive, educational content about blogging, social media, and digital marketing.

There’s no monthly commitment, and there are already 70 posts there for you to devour. Plus, I post new content at least once each week (sometimes more). I hope to see you there!

To see more writing from me, be sure to subscribe to The Bitter Lemon by clicking “subscribe” on the right side of your screen. Want even more? Subscribe to my newsletter to get roundups, book recs, and lifestyle tips. 

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