Yep, I just geeked out over groceries.

Introducing Whole Foods’ 365 stores.

Friday after work, I decided to venture slightly north to an area of Texas I’ve come to know well – Cedar Park, near where the Texas Stars hockey team plays. I’d recently learned about a new store opening there, a 365 by Whole Foods Market.

So, I took the 20 minute drive and ended up in a new, really nice shopping center, complete with the freshly minted market. Supposedly, the 365 versions of Whole Foods are a test for the company, and the one in Cedar Park is one of five in the country. These stores are smaller, and house more of the 365 brand products, and are supposedly more affordable than the Whole Foods megastores we’re used to.

I went to the store with a list of things I needed for the week, but also kept the mindset that if they didn’t have what I needed, I’d just get what looked good and hit up my usual H.E.B. later. As I was walking up to the store, I noticed nearly all of the picnic tables outside were filled with people having dinner and drinking fresh juice.

Once I got inside, I could see why: the store had two counters to order food, pizza sold by the slice, ready-made sushi, a coffee counter, and a Juice Land. Major score for those living nearby, and especially for those working inside the shopping center.

At first, I was thinking the place looked a little small (like a Trader Joe’s) and there was no way they were going to have the things I needed. But, I grabbed the produce I needed and then thoroughly checked out the bulk aisle, where I got a big bag of trail mix for $6.

Next up was meats and frozen goods, where they had a bin of Mochi – a Japanese treat made from rice flour. I had never seen it before – it looks like a bath bomb – but I Googled it immediately. Hmm, ok, cool, they’ve got new things here, I thought.

As I left the olive bar, I discovered there was an entire other side to the store that had aisles, along with a section for fresh-baked goods. I went down every aisle, checking things off my list one-by-one. I even picked up a few unique bottles of wine, and got some decently healthy crackers for the salmon salad I planned on making.

But, the geeking out didn’t truly happen until I rounded the corner for the ready-made aisles. There was the sushi (a favorite of mine – I love the rolls with brown rice), and also ready-made meals from Snap Kitchen.

And then, there, under the light from the heavens was the section for cold coffees and energy drinks. For the first time ever, I saw it: Blue Bottle Coffee – right in front of my face.

“Oh my God,” I whispered under my breath. “It’s here!”

There’s only three Blue Bottle locations in the US – two are in California and one is in the Northeast. I discovered it via Instagram and have only drooled over the thought of the stuff given its hefty price tag and that I’d have to have it shipped. But there, on the shelf, was their NOLA iced coffee packaged in small milk cartons, right beside little cans of their cold brew.

It took every ounce of my insides not to do two things: 1. squeal with delight, and 2. put my arm on the shelf and slide it across it in a manner that would place all 40 cartons and cans into my cart.

It was then I realized my life has really turned a corner: There I was, 7pm on a Friday, Cinco de Mayo, and I was talking to myself over gourmet cold brew. Sing it with me, “I don’t know about you, but I’m feelin’ thirty twoooo-o-o-o-o!”

Amirite?

My geeking out didn’t stop there, because I soon discovered bottles of Picnik’s paleo butter coffee, along with a wide collection of Evolution’s pressed juices.

Needless to say, my fridge is really happy right now… even opening it makes me smile. As I write this, I’ve been eating olives from the olive bar, cheese, sesame crackers, salami, and sipping some sangiovase rose. It’s fantastic.

So there. I don’t know how often I’ll make the trek (and fork over the money) to hit up the 365 Market, but it sure was fun while it lasted… and now I have the joy of eating all this delish, healthy stuff!

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Posted on May 8, 2017, in The Squeeze and tagged , , , , , , , , , , , , , , . Bookmark the permalink. Leave a comment.

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