Catching cliches.

I saw this commercial for Kraft “Anything” Dressing last night. Can you count how many dating cliches are in it?

“Kraft has rebranded its salad dressing as ‘Anything Dressing’—a smart change that allows it to justify pouring its fattening Ranch over anything from asparagus to pizza. To promote the new branding, ad agency Being created a spot in which a lonely head of lettuce sits at home crying while Kraft dressing is out swinging with some randy chicken. The breakup is official, and there’s little reason to wonder why, since the new Kraft is quite the dressing-whore, pouring itself over any foodstuffs that comes along. Check out to see just how slutty Kraft’s Anything Dressing can be. It even has a new slogan, ‘Up for Anything.’ Which would explain why the dressing apparently swings both ways, getting it on with a hot rotisserie chick and an oversized wiener.” —Rebecca Cullers

Leave a Reply

Please log in using one of these methods to post your comment: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s