Album Review: ‘SWAG’ by Justin Bieber.

Justin is baaaaaaack—and SWAG is everything I wanted and more.

SWAG Is Here

🎵 SWAG dropped July 11, 2025, as Justin’s seventh studio album—his first full release in nearly four years since Justice (2021).

🎵 It launched with a surprise release—just some global billboards and instant streaming love everywhere.

🎵 Record-shattering numbers: over 74 million streams on Spotify within 24 hours, with every single track hitting the Spotify Global Top 100—and Apple Music mirrored the feat.

🎵 At 163 million streams in its first week, SWAG earned the #2 spot on the Billboard 200—his biggest streaming week yet.

Why I Love Being a Belieber

I’ve had an unwavering love for Justin since I obsessed over that biopic of his early days decades ago. Through My World, Believe, Justice, and now SWAG, I’ve watched his sound evolve—maturing, experimenting, and always staying real.

He’s been labeled a performer, but SWAG proves he’s a musician and creator—and not that we needed proof.

I’ve seen the headlines about him firing his team or being paparazzi fodder. But as a fan, I pick the art—not the tabloids. Many great artists have messy chapters; it doesn’t invalidate their talent.

Tracks That Stood Out

“All I Can Take”: Opening the album with Michael Jackson–level vocals and sound, this track sets the tone—vibey, smooth, emotional. Producers include Bieber, Carter Lang, Tobias Jesso Jr., and more.

“Daisies”: The breezy summertime anthem—a second-biggest debut of the year on Spotify.

“Go Baby”: When I heard “iPhone case, lip gloss on it,” I died. Feels like the lyrical reverse of “Baby”—growth in one line.

“Yukon”: Rumored to have Eminem help on writing, and he’s credited alongside 2 Chainz and others in the official writing credits.

Other favorite cuts: Butterflies, Standing on Business, and the title track SWAG—especially that line:

“It’s not clocking to you that I’m standing on business”—not exactly that wording, but the sentiment is smooth with subtle clapback energy.

Collaborations & Creators

• Guest features include all Black artists, such as Gunna, Lil B, Cash Cobain, Dijon, Sexyy Red, Druski, Marvin Winans, and Eddie Benjamin, appearing across the album.
• Production and writing team? Heavy hitters. Justin co-wrote and co-produced with Carter Lang, Dijon, Daniel Chetrit, Dylan Wiggins, and others—including collaborators on All I Can Take and Yukon.
• SWAG fuses R&B, funk, soul, pop, and even folk or gospel influences for a more experimental, introspective sound palette.

Final Thoughts

I was genuinely pleasantly shocked when SWAG dropped—early, bold, and fully Justin owning this chapter of his life. It blends introspection on marriage, fatherhood, fame, and identity in ways that are soulful—and unfiltered.

Whether you stan Justin or you’re curious about his musical evolution, this album is a statement.

This review is not sponsored — nor are any of the reviews on this blog. I am a beauty and skincare junkie and enjoy sharing the stuff I love right here! For more reviews and similar posts, please subscribe to the blog by clicking subscribe on the right side of your screen. Cheers!