As a business owner, whether you are in charge of a small portfolio of products or a large volume of services, you know that service matters to your bottom line. Your customer wants to be able to communicate their desires and express their needs in real-time. You wish to help them so that they are happy and keep coming back. Luckily, there are several ways to effectively serve your customers every day.
Add A Chat Feature
When you shop for a good or service in a store and you have a question you can ask a staff member. If you are online and need assistance, what do you do? If there is a function to email your query you may not receive an immediate answer. In this day and age, consumers want results as soon as possible or they move on to the next viable option. Do not let this happen to you. Instead, add chat to a website so that your customers can get answers to their questions right away. It is a win for both parties because the customer is left satisfied, and you do not open your inbox each morning with a backlog of email inquiries waiting for answers.
Review Your Website
Is your business website user-friendly and easy to navigate? Are your customers able to find the menu and homepage from every page within your site? Is it simply time for an update to make a cleaner visual experience for those visiting your site? If you can answer yes to any of these questions, consider making some quality upgrades to your website. While you can do it on your own with impressive products like WordPress, you might hire a professional to do it for you.
Follow-Up
After your valuable customers have received their products or services, send them a follow-up email to thank them for their purchase. Ask them for their opinions on everything from the items bought, customer service, and shipment timeframes. Request that they leave a review on your website, as well. This is a great time to offer a return customer incentive or discount for their brand loyalty. If your market is in skincare, you might mail them a sample of a product to pique their curiosity. Any personal message or how-go guides for your products go a long way in keeping customer interest and adding that unique personal touch that only you can give.
Reassess Your Mission/Vision
If you are still reading, you are likely already in business. Now, ask yourself how are you succeeding in said business? No one sets out to fail in their entrepreneurial endeavors. If you are having difficulties, take a hard look at what you are doing and reassess your processes. One of the biggest factors may be the way you are reaching your customers. Can they see clear product and service descriptions? Is your company’s purpose clearly stated? Sometimes, taking a step back and clarifying your goals is all it takes to be successful. In today’s culture, consumers demand transparency of both production and intention.
Owning and running a business requires you to wear many hats. Make your life a little easier by electing to offer high-quality customer service. Your customers will appreciate the personal touch and attention to detail. They will know that you do care about their business. That is what will keep them coming back and keep you in business.
The Bitter Lemon 