A Review: ‘Purpose’ by Justin Bieber.

Purpose Album Cover

A few weeks ago, we were #Blessed with the release of Justin Bieber’s latest album, “Purpose,” (his 6th number 1 album on the Billboard 200 chart) and I don’t know if y’all understand just HOW excited I was about it! I pre-ordered the album about a month before its release, and waited until midnight the night before/day of to see the “Download Complete” confirmation on my phone.

Since then, I’ve had lots and lots of time to listen to it – and believe me (Belieb me? No?) I have listened to this album TONS of times. I listen to it at work, in the car, while I’m getting ready… it’s ON, and I’m quite amazed at just how good it is. And no, I’m not just saying that. I’m not going to steer you wrong folks. So, below I’ve got a track-by-track review of “Purpose,” for your enjoyment.

Mark My Words – The intro to the album. I’ll admit, it’s kind of cheesy. Given that one of the released tracks is “Sorry,” this entire album seems like The Biebs is on a mission to prove himself, yet again, even though it’s completely unnecessary. The Beliebers will love him no matter what! And yes, this is one of the songs Justin admitted to Ellen, as being inspired by Selena Gomez.

I’ll Show You – While slow and beat-heavy, this song is a giant EFF YOU to the haters.

Sorry – I’m sure many of you have heard this one, and I really do love it! It’s not the best track on the album, but it’s a fun one to dance to.

Love Yourself – This could EASILY be the next single off this album. It’s got a catchy jingle to it and the lyrics are pretty clever: “And if you like the way you look so much, baby you should go and love yourself.”

Company – This is my FAVORITE song on the album. It’s incredibly sexy, and it starts off slow, with a pickup after the intro, featuring some solid beats (perfect for body rolls and cracking the faux whip – am I the only one that does that?). Favorite line: “You don’t gotta be my lover, for me to call you baby.” Whewww!!!!

No Pressure (feat. Big Sean) – And right here is my second favorite song. While a little less sexy than “Company,” this song is an absolute plea for whoever this girl is to answer his calls. I’ll tell you what – if he was calling me, I’d ANSWER. On the first ring.

No Sense (feat. Travis Scott) – This one has one of the best beats on the entire album, and a catchy hook, “It don’t make no sense ‘less I’m doin’ it with you.” I’ll take it.

The Feeling (feat. Halsey) – This could be a club track, period. It’s got that mix of slow and fast, with all kinds of techie upgrades added in. Not to mention Halsey’s sweet voice.

Life Is Worth Living – A slow track, nearly a ballad, but it’s not focused on love, but more how to survive the daily STRUGGLE. Because, it’s so hard being Justin Bieber.

Where Are U Now – I am kind of obsessed with Jack U, so since they had their little fingers on the first single for this album, I can’t help but love it. Bieber has a different version of this song that he’s sang live for years, and has been open about the fact that it’s about his dad. But it’s unclear if this one is as well.

Cotopaxi_giving_guide_v07Children – I’ll admit it, this one’s a little weird. It talks about “all the children we can change,” then straight up bounces into a rave-worthy EDM track. Huh? It’s a good one to listen to when you’re driving in the pitch black on 290 West… just an observation.

Purpose – The album’s title track. It’s catchy, I’ll admit it, and while it’s not my favorite, I do like it the best out of the other slower tracks.

Been You – This is easily the ear worm on the album. I was running errands a few weeks ago and caught myself in Lowe’s dancing to it in the hardware aisle. This is a nice revisit to his pop roots.

Get Used To It – This song is creeping up to be one of my favorites. The storyline actually reminds me of a guy I’m sort of kind of talking to right now (shhh). So, basically Justin Bieber is swooning this girl, saying he knows she’s been in bad relationships, but now she should “Get used to” him calling, checking in, just to see her… it’s sweet. I love it!

We Are (feat. Nas) – Pure R&B right herrreeee. This is a good one to turn way up in your car… trust me, I do it every morning around 8:40 on Mopac South.

Trust – This is the one track on the album I’m not a huge fan of. I’m not saying it couldn’t grow on me, but as of now, I’m not too into it.

All In It – This feels like your obligatory inspirational track, though it’s upbeat and fun… and I’m not going to sit here and act like I haven’t been dancing to it in my car…

What Do You Mean (Remix) – The remix of the hit single features a woman’s voice as well, which is fun… but it ain’t as fun as the original!

Before I bounce on my way, I wanted to mention that today is Human Rights Day. There’s a ton of hate in our world right now, and the only thing I can think to do is mention the positives.

A company called Cotopaxi creates innovative outdoor products and experiences that fund sustainable poverty alleviation, move people to do good, and inspire adventure.

Cotopaxi funds solutions that address the most persistent needs of those living in extreme poverty. Giving is core to our model. As a Delaware Public Benefit Corporation, Cotopaxi has made a commitment to creating positive social impact. We focus our efforts on global poverty alleviation & give targeted grants to advance health, education, and livelihoods initiatives around the world.

If nothing else, check out their website! They’re doing good things all year ’round, and support great causes.

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